Evaluation

Production : Evaluation : PartcofPD
Purpose :
Did you actually achieve your purpose? Your own personal opinion.
NOW : You must gather audience feedback by playing your video to a group of people from your target audience.
You should then write under the following headings :

Audience
What did they say about your video …. how did they react….. did they get the preferred reading or did they take a negotiated reading… or was it oppositional? Use other audience language … primary target audience etc…. use %ages if you have used a questionnaire to collect opinions.

Representation issues.
Did you give positive messages… or negative …. were you biased?
Did your video only include boys/girls or both?
Were different ethnic groups included in your plans? If not, why not?
How did your music track add to the mood of the piece?
Were the locations appropriate to the video? Why? Why not?
Was the language appropriate for your target audience?
Did your video look realistic for the genre?

Technical issues
What were the levels like? Voice? Music?
Did you cut off anyone’s voice when you edited the film? If you did, how could you solve this next time?
Was the camerawork o.k.? Why? Why not?
Was there enough variety to keep your audience interested?
Was an external microphone used? Why? Why not?
Was your editing o.k.? Have you used suitable transitions between the clips?
Did you choose the best font for the titles/captions/credits?

Conventions/Narrative
What do you think was typical of this genre? Make a list.
What would be the same in a similar professional product?
Do they have any advantages over you?
Features of good narrative include........ enigma.... , equilibrium, disruption, resolution, hero, villain.... did you use any of them?
Would you regard your story as single strand or multi-strand?


Own performance... self evaluation
Did you learn any new skills?
How do you think you did? ..... strengths.... weaknesses.
Were you a good team member? Why?
Did you argue or were you prepared to listen to the opinion of others?

Future targets
What would you improve on next time?
Produce a brainstorm of ideas for
1. PROMOTING your video..
2. DISTRIBUTING it…
Which ‘laws/controls’ might you need to consider? OFCOM, Advertising Standards Authority, Libel Law, Copyright (You couls use a Limited Availability License to produce copies)
You may like to visit the MCPS WEBSITE (Mechanical Copyright Protection Society) to find out more.
Have you followed the guidelines? If you have and you have no worries…. ask yourself WHAT IF I’D DONE………..? This gives you a chance to look at the codes more thoroughly.