Production Brief

Introduction and Brief

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Unit 3: Media Production Brief

Unit 3 brief 2008:

Please click on the hyperlinks to view this years brief and teacher's guide...

You are looking for

External Assessment document for the Media Production Brief 6975 (Unit 3)

Unit 3 Brief - Guidance for teachers
Information about the type of products students might produce in response to the Brief for Unit 3

Initial Ideas and Pre-production

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Mindmaps, Stroryboards, sketches etc........

Mindmap:
Create a mindmap which illustrates your thought process and the possible style and content of your production.

Consider creating your plan under the following headings and anything else you feel would be appropriate..

Genre
Narrative
Editing Style
Shot Composition
People
Locations

Have a look at the following video and try and utilise bubbl.us, an excellent mindmapping website, free and easy.
Example
Storyboards
Blank storyboards
At this point you can create a rough storyboard, almost like a moodboard, which will evidence a feel for the video.
You could take photographs of your possible locations or, you could film examples of location and shot composition and create a montage of shots, which help to evidence your thought process and give you an idea of how your video might look.

Production Schedule

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Production Schedule...

You must create a production schedule, this will help you set some targets and will also keep everybody who is in the production, informed of what is happening when.

Use the template below, to help you create your schedule......

Production Schedule Word File

Budget

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Budget...

This is a tricky one!
Use the Simply Click folder called ‘Video Production Costs’.
Use the links to investigate one of the production companies listed and base
your budget on the ﬁgures. You may have to convert from dollars to pounds.....
It seems common practice to charge ‘per minute’ of ﬁnished video with
additional costs for effects, music, titles.
Don’t forget tape costs....
Don’t forget travel costs....
Add a ‘contingency’ ﬁgure for ‘unforseen’ events. This might be partly re-paid
if all goes well.

http://www.jimzura.com/OtherBudgetSample3.htm
http://www.rossiterandco.com/videoproductionintro.htm
http://www.jimzura.com/OtherProjRatesCosts.htm
http://www.btinternet.com/~drakegroup/drake02/costs_of_video_production.htm
http://wolfram.org/business/camp/costs_1.html

Click on the example below for a guide on how to create a budget and contingency plan..

Pre-Production and Production Logs

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You should create your own version of the following paperwork and ensure that it is easily visible on your web document.

Paperwork Powerpoint

Product

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Product...

Your final product should be shared down into an MP4 and imported onto your web document.

Evaluation

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Production : Evaluation : PartcofPD
Purpose :
Did you actually achieve your purpose? Your own personal opinion.
NOW : You must gather audience feedback by playing your video to a group of people from your target audience.
You should then write under the following headings :

Audience
What did they say about your video …. how did they react….. did they get the preferred reading or did they take a negotiated reading… or was it oppositional? Use other audience language … primary target audience etc…. use %ages if you have used a questionnaire to collect opinions.

Representation issues.
Did you give positive messages… or negative …. were you biased?
Did your video only include boys/girls or both?
Were different ethnic groups included in your plans? If not, why not?
How did your music track add to the mood of the piece?
Were the locations appropriate to the video? Why? Why not?
Was the language appropriate for your target audience?
Did your video look realistic for the genre?

Technical issues
What were the levels like? Voice? Music?
Did you cut off anyone’s voice when you edited the film? If you did, how could you solve this next time?
Was the camerawork o.k.? Why? Why not?
Was there enough variety to keep your audience interested?
Was an external microphone used? Why? Why not?
Was your editing o.k.? Have you used suitable transitions between the clips?
Did you choose the best font for the titles/captions/credits?

Conventions/Narrative
What do you think was typical of this genre? Make a list.
What would be the same in a similar professional product?
Do they have any advantages over you?
Features of good narrative include........ enigma.... , equilibrium, disruption, resolution, hero, villain.... did you use any of them?
Would you regard your story as single strand or multi-strand?

Own performance... self evaluation
Did you learn any new skills?
How do you think you did? ..... strengths.... weaknesses.
Were you a good team member? Why?
Did you argue or were you prepared to listen to the opinion of others?

Future targets
What would you improve on next time?
Produce a brainstorm of ideas for
1. PROMOTING your video..
2. DISTRIBUTING it…
Which ‘laws/controls’ might you need to consider? OFCOM, Advertising Standards Authority, Libel Law, Copyright (You couls use a Limited Availability License to produce copies)
You may like to visit the MCPS WEBSITE (Mechanical Copyright Protection Society) to find out more.
Have you followed the guidelines? If you have and you have no worries…. ask yourself WHAT IF I’D DONE………..? This gives you a chance to look at the codes more thoroughly.